Email marketing is the best marketing method out there. This is because everyone is glued to their computers and mobile devices. With that said, here are a few tips to help you with email marketing.
Succinct subjects are what you want to create and make sure you use subject lines with 60 or more characters. Longer subjects tend to be truncated. This is why you want the most important information to appear right at the beginning of the subject.
Always ask for your customers first names during the opt-in process. Also, ask them for their last name because this allows you to create messages that are more personable. This added personal touch gets more attention.
When your subscribers’ birthdays arrive, then send them a message wishing them a happy birthday. Customers will appreciate the message. If you want to make the message extra special, then include a discount or a coupon.
Do not become a spammer because your efforts will be wasted, so always have a clear and concise method of allowing people to opt-in and have a confirmation step. When someone subscribes to you, send them an email that confirms their subscription, and include links for confirmation purposes and for cancelling their subscription. Your subscribers will appreciate this and this builds trust and it proves you are not a spammer.
Messages should be short and to the point because this shows you respect your customers’ time. Not only that, but people are often very busy and they don’t have the time to read long marketing emails. Keep the most important content near the top of your message and include important and relevant links near the end, but the main thing is to keep things short, direct and straight to the point.
If you want to be successful with email marketing, then give them plenty of options, such as letting your customers choose how many messages they would like to receive. Give them the option of choosing the amount of information they want to provide you. The more control you give people, the more they will feel comfortable with receiving emails from you.
Never send emails to people you never received permission from because if you do that, then they will just block future emails from you. Your email provider may drop you if they receive too many complaints from customers. This is why it’s important to send emails to those you have permission from.
If you include images in your emails, then add alt tags, which come in handy if your images don’t load. Make sure the tags are relevant to the images they are being used on. This allows people to know what the images are, and don’t forget to include links in the tags.
As you can see, there is a lot of things you can do to become successful with email marketing, so remember all of the above. When you need to, feel free to come back to this article and reread it or bookmark it. All you have to do now is put into practice what you’ve just learnt and before you know it, you’ll be creating successful email marketing campaigns. Just remember, you want to do things right because if you do the wrong things, such as spam people or send them too many emails, then you will be wasting your time.